On page SEO audit & checklist for 2017

On Page SEO" Checks This can be the largest area on the audit. It addresses how to analyze individual pages in bulk to to discover problems with using the site.

Check for Broken redirects

What're re-directs that are damaged? A hyperlink that requires one to an error page. Do damaged re directs issue? Lead to consumer experience that is poor Low quality score of your website Negatively aff ect your rating in the SERPs How am I able to check for broken redirects? Screaming Frog Google Web Master Tools > Crawl Errors

Check for rel=nofollow Stats

What's rel="no follow"? A command telling Googlebot not to pass any equity, trust or credit by means of a link. Why do no-follow links issue: Should you want to pass link equity through an outbound link or via an internal link on your site If you`re link constructing and acquiring no-follow links, you`re acquiring diminished returns in your effort How can I check for nofollow hyperlinks: Majestic Screaming Frog A nofollow browser plugin

Title Tag Length

Exactly what are optimized title tags? Having less than 65 characters in the title tag. Does character size matter? Having over 65 65 characters will result in the title. This could cut your concept or keywords off to searchers. How can I check for title character size? Screaming frog

Missing Meta Descriptions

What're lacking meta-descriptions? When you don`t enter your own meta-description, Google requires what it thinks is the most descriptive element of the content and utilizes it for the snippet to show users in the SERP. Why do meta-descriptions matter? While completing the meta-description has become less essential to inform the search engines what your page is about, it`s nevertheless a good place to put in keyword phrases and language that'll elicit a click from the user. You miss out the the possibility to frame your snippet the way which you want it to read, by not filling out the meta description. How am I able to check the for missing meta-description? Screaming Frog > Meta description

302 redirects

What is a 302 redirect? Tells search engines a page continues to be moved temporarily. Why do 302 re-directs matter? 302 re-directs do not move SEO equity, should you re-direct a page, meaning, the link value does perhaps not pass through. It could prevent content because Google believes a T some stage you'll revert straight back to the url that is re-directed. How could I check for 302 redirects? Screaming Frog Redirect Checker

Title Missing

What're lacking title tags? Not having an input into how search engines are viewing your page titles. Do lacking title tags matter? Page titles are an element that is rating, they tell. Doesn't give the person a clear indication concerning just what the content on the page is about. How can I check if I`m missing ? Using the title tab in Screaming Frog.
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Duplicate Tags

What're duplicate title tags? When at least 2 pages on your site have the same title. Why do duplicate titles issue? You run the chance of research engines passing over them as content that is duplicate or similar. Each page on your own site should have a clear, unique concept. If webpages have duplicate titles most likely they've related content which might be better suited to merged together to create one strong and authoritative page having a title that is unique tag. How could I check for duplicate tags? Screaming Frog

Authorship markup (rel='author' or rel='me')

What is Authorship markup? Shows a wealthy snippet of the writer in the SERP. Attributes content on a page or post to your particular writer (i.e. digital signature) Why does authorship mark up issue? Currently authorship mark-up has been suspended by Google; nevertheless might bring back it in potential. If I 've Authorship mark-up, how can I check? Verify with Google Structured Data Testing device.